Advertise your business to thriving school communities
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Advertise your business to thriving school communities

Each week 100,000+ parents use Classlist’s app to help organise their school life.

Classlist is now the UK’s largest school parent-to-parent communications network. We process several million emails each month, with 40-70% open rates. Advertisers have a unique opportunity to reach a highly targeted audience through in-stream app and email advertising.

Sponsorship opportunity on Classlist

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Benefits of advertising on Classlist

1. Support school communities

Classlist is funded by sponsors – local, regional and national. In addition, 25% of revenue is shared back with school communities who work with us to secure sponsorship. Find out more.

2. Reach your target demographic

You can select a single school or develop a campaign focused on a region or type of school. This enables you reach a highly targeted audience of school parents at well defined life stages with a relatively homogeneous set of needs.

3. Sector exclusivity

Classlist carries very little advertising, with only ten slots available any school (seven streaming positions in the app and three banners). Advertisers have a very unusual opportunity for sector exclusivity – you can be the sole sponsor from your sector displayed at each school.

Advertising options

As a Main Advertiser your ad appears within the main content stream on the Classlist app, and as side banners on Classlist webpages. You also feature on email. Your advert is integrated into user-generated emails, including school-based daily and weekly digests. Classlist sends almost 1m emails per week at busy periods.

Main Advertisers can upload materials, select schools and manage their campaigns through our new self-service portal. You can also update your campaign as often as you want, at no additional charge.

Advertisers requiring additional exposure can take a Premium Banner slot on selected schools. This isn’t available on a self-serve basis and must be arranged through our sales team.

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Classlist does not share parent data with advertisers. Adverts appear alongside member messages.

We are thrilled to play a part in fundraising for St George’s College. Classlist has enabled us to raise the profile of Brooklands Hotel within the parent community and we look forward to continuing a successful partnership

Ceri Richardson, Head of Business Development, Brooklands Hotel, Weybridge

We’re renewing with Classlist because it’s such an effective way of reaching parents

Jade Forbes-Wattley, Manager, Camp Wilderness, St Albans

Classlist has raised the profile of my business and it is fun styling and helping many of the mums

Katharine Clark, Owner, Summertown Style, Oxford

Classlist helps us target local parents which is our most important customer base

Mark Charter, Partner and Head of Office, Carter Jonas, Oxford

© 2021 Classlist ™
Company number: 08621032