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School community trends

Here at Classlist we are astonished by the speed of change happening right now. Each day the government is announcing changes in policies that impact our daily lives in both a professional and personal capacity.

At the same time, we are heartened by the extent that school communities are working together to help each other. How creative solutions are being developed to ensure inclusiveness for school communities and beyond the school gate to their extended families.

Below is a summary of the week’s latest trends happening in Classlist school communities.

  • 22 September What’s trending: prepping for the School Community AGM
    Virtual school AGM

    The Annual General Meeting or AGM is in calendars across Classlist’s network of schools this week. Unlike previous years however, these are all on video conference platforms. Whether on Google Meet, Zoom or Houseparty , there are no excuses anymore for parents not to attend.

    What is missing this year is the social aspect of an AGM. On the plus side, the Friends or Parents Association will save money on tea, biscuits or stronger beverages by going virtual. But really it’s a lost opportunity for parents to meet each other. And for organisers to recruit volunteers.

    Given this new environment, PTAs are hosting meetings this week in preparation of their AGM. As well as identifying potential new committee members, they are taking a step back to discuss bigger picture questions:

    • What is the purpose of our school community?
    • How do we need to adapt in light of this new remit?

    Writing a Purpose

    Your ‘purpose’ is the motivation for your school community. It taps into that thing that all successful school communities have in common:

    • being part of something bigger
    • working towards a common goal
    • building skills and getting better

    Tradition and school culture play a key role to help new comers understand the purpose of your community. Without in-person contact however, these social cues are missed.

    Writing down your purpose and sharing that with members at your AGM is more critical than ever. The best descriptions are specific, exciting and require team work.

    The structure of your purpose statement

    We bring together [insert who you bring together] to [what you’re going to accomplish together], so that we can [the benefits that come from being part of your school community]

    Some Examples

    We bring together parents, school staff and pupils for regular social activities, so that we can develop a trusted network of families to lean on through good and tough times.

    We bring together all our school’s families for volunteering and fundraising, so that we can develop our pupils interest in social responsibility and give back to others.

    We bring together families through our buddy programme, so that new families integrate quickly into our school and their new country.

    Now that you have your big purpose statement, you can agree what you want to achieve from your AGM. Besides reporting back on progress, is this going to be your chance to recruit new volunteers or explain how parents can donate to your cause.

    Time for your AGM

    Now that you have your Purpose Statement and clear objectives for your AGM, set an agenda and circulate in advance. Certainly this is more important in the case of a virtual meeting, when you can’t hand it out prior to the start.

    Make sure you include the video conferencing link, date and time in every key piece of communication. If you require attendees to vote consider this when choosing a video platform. Zoom allows polling. Remember hosts and co-hosts are not able to vote in polls themselves. Google Meet is also coming soon with polling and Q&A features.

    Classlist community events now includes a video link where you can add your zoom meeting or google meet details. You can also ask questions of your attendees in advance of your meeting. Automatic meeting reminders are also sent out to ensure you get a good turn out.

    Video Link

    Good luck. We’d love to hear how your AGMs go and whether attendance is higher or lower in this new world of social distancing.

    Click on the link for more posts on what’s trending in school communities.

  • 8 September Whats Trending: Back to School
    Back to school tips

    This is a ‘Back to School’ like no other. There are new rules for parents and pupils to get to grips with, and these include banning parents from chatting outside many schools! How does it feel to be a new parent who can’t go inside school with their child? And can’t chat to other parents to find out if they are feeling the same?

    New ways of making families welcome

    Despite the challenges, there’s lots of evidence this week of parents making an effort to reach out to newcomers.

    Whether it is arranging virtual coffee mornings on zoom or arranging bubble playdates in local parks, parents are cautiously connecting. The Classlist contact list and map are proving to be super useful for these physical meet ups and finding who lives nearby. Children must limit social contact with their peers, and parents want to reduce time spent on travel too.

    Contacts and map

    Back to school tips

    Here are a few Back to School tips for Classlist Ambassadors:

    • Do you need to move up your classes on your School Structure? Here is a shortcut to our help link.
    • We have a new Ambassador ‘Welcome message’ that sends a private message to new joiners 24 hours after they join. So make sure you write your message on the School Profile page  
    • Schools with active PTAs and Class Reps can feel more welcoming. Then there is someone in each class looking out for who is new. Make sure you assign a Class Admin for each class. Remind them to invite new parents to join Classlist. Suggest they arrange a class get together as soon as that is possible.  Ask for volunteer reps – or just flatter a friendly parent by asking them directly.
    • The easiest way to invite parents to Classlist is to ask the teacher or School Office to send out a QR code Flyer. It is customised for your school and approves parents automatically.  Ask the School Office to email it out to all parents right away. The benefit that Classlist will connect them immediately with the parent community.  You can keep some flyers with you to hand to new parents too.
    • There are other videos, flyers and help articles in our Help Centre.
    • Check out the new Get Started Checklist on the Admin dashboard. It’s got plenty of tips and resources of things to do at this time of year.

    As ever, our friendly Help Team love to hear from Ambassadors, so do get in touch!

    For more school community trends click here.

  • 7 August What’s Trending: School run car share bubbles
    Car sharing on the school run

    This week Classlist parents are talking about forming school run car share bubbles. In anticipation of returning to school next term.

    Although it’s the height of summer holidays, parents are already thinking ahead about the prospect of returning to school. In particular, how to get their kids to school under new lockdown rules. With some local councils and districts cancelling school bus services next term, parents are turning to each other for help. Arranging to car share with other families with kids the same age. But ensuring a routine with just one or two families within a Covid-19 bubble.

    Schools are also threatening to stagger school starts. This makes the job of school drop off and pick up even more complicated. Which is why parents are looking for local school families to car share with. New schools are signing up to the Classlist platform. To help their families to find others who live nearby to share the school run. 

    “The Classlist School Run enables parents to organise lift shares with confidence,“ says Richard Murray head teacher at Christ Church Cathedral School in Oxford.“It is far more than simply a super communication tool for our parents at Christ Church Cathedral School (CCCS). I was particularly attracted to the innovative School Run option on the platform.”

    After the school approves a family to join, they can opt into sharing their location. After forming a car share bubble, it easy to change the privacy settings for details shared.

    Car share map
    Find local families to car share with

    As many as 40% of registered parents sign up to Classlist’s parent map – and numbers are growing. The mobile-friendly service also enables pupils to find a buddy to walk or cycle to school with.

    For more school community trends click here.

  • 30th July What’s Trending: New Friendships
    New friends

    Making new friends before the new school year

    Making new friends is trending on Classlist this week. Parents are busily arranging playdates for their children. Especially new families connecting before the start of the school year.

    A positive sign, as child mental health experts urge their governments to prioritise children’s socialising with friends. Indeed, it’s a significant issue. With around 1.4 billion children worldwide living under partial or full lockdown due to Covid-19 pandemic

    Peer play and wellbeing

    According to a recent article in the Guardian, experts from top UK universities including Cambridge and Sussex, say peer play will be essential to help relieve stress and anxiety among children. “At this time, many children’s emotional health will be suffering due to loneliness and isolation. As experts in children’s mental health and development, we urge the government to prioritise children’s social and emotional wellbeing. In all decisions related to the easing of lockdown restrictions and the reopening of schools.”

    According to Dr Jenny Gibson, senior lecturer in psychology and education at the University of Cambridge, “playing with friends and classmates has a very significant impact on their social development.

    Under normal circumstances parents are aware of the importance of peer play. Consequently, they invest a lot of energy and time to help their children to make new friends. Now with concerns over their child’s mental health, parents are even keener to arrange playdates and meet ups. At the same time, as there is pressure to meet up with friends, many parents are hesitant about sending their children back to school next term. Due to physical health concerns. 

    Technology not a substitute but can help

    Technology, although not as good as meeting in person, enables a form of face to face contact. It can start to create some level of connectedness and at least a kick start to early friendships. 

    To help parents connect with new families we’ve built Classbudi – AI powered video chat tool that introduces new families to each other for small group chats. With helpful follow up emails. To remind you of who you’ve met in your class and are yet to meet. 

    classbudi make better friends

    Here is the latest government advice on meeting family and friends. Plus a link to guidance for full opening of schools.

    Build your community

    Classlist Ambassadors play a key role to help community members form meaningful relationships. This in turn leads to new friends for both pupils and parents. You can now customise your welcome message to new parents to get the ball rolling. This is sent automatically to new joiners.

    welcome new members

    For more posts on what’s trending on Classlist click here.

    Have a wonderful summer, good luck on making new friends and take care.

    Susan and Clare

    Classlist Founders

  • 15 July What’s Trending: Picnic Time

    A picnic is this year’s solution for school communities. To maintain social distancing and celebrate important end of school year milestones in 2020. Uniquely, a high turnout as parents take advantage of working from home. To steal away from Zoom calls and take part.

    class picnic

    Picnic reimagined

    Indeed, the socially distanced picnic has replaced the school discos, the fairs and summer balls. Possibly the trend started with some schools sending out traditional picnic boxes to 6th form leavers. As a way of acknowledging significant events in the school calendar. Friends of Abingdon School Boat Club packaged up Henley Regatta treats to be delivered to pupil’s homes for example.

    Regatta boxes for Abingdon School Families

    It’s not just the school, parents are taking picnic hampers to a new level. Filling their hampers with gourmet food crafted by furloughed chefs. Or tapping into local restaurant dial-a-picnic services. More elaborate food but less participants. Like an outdoor dinner party rather than a festival. 

    Creating distance and ambience

    And it’s not just about the food. As highlighted in a recent FT article – the trend of #tablescaping. After months of virtual social gatherings, dinner parties are back. As are stylish table settings. Equally, this extends to inspirational outdoor picnic settings too. So check out #tablescaping and #picnicsettings on Instagram and Pinterest for some great ideas.

    Sadly, one has to account for all kinds of weather. Gazebos and blankets provide a way of establishing social distance. Limiting pupils to a few buddies on a blanket or separating groups on a family by family basis under cover. Here is the latest on the UK’s best gazebos from

    Also, remember to share your favourite picnic ideas on Classlist. Just use our share content feature.

    Above all, don’t forget to share some piccies of these events. How you managed to maintain minimum distance but still instil some ambience and fun. Interesting times, that we will all be talking about in years to come.

    Share picnic piccies

    For more school community trends click on the link.

    Contact us for a demo – we are launching new features all the time.

  • 7 July 2020 What’s Trending: The Circular Economy, Buddies and IB results

    Various themes are trending this week on Classlist. Including raising money for your school by selling second hand clothing, setting up a buddy system for incoming families and IB results for 2020. 

    Circular economy and school fundraising

    Circular economy

    Last week we saw school uniform sales trending. A surge of marketplace posts on Classlist as parents recoup some of their costs by exchanging good quality second hand uniforms, sporting equipment and musical instruments.

    If however, parents want to offload items that qualify as more quantity than quality, we’ve picked up some schools promoting the selling of clothing by the kilo. Parents donate and the school receives £0.60 per kilo. Companies aimed at supporting school fundraising such as and  Do share with us if you have any experience with these organisations or any others that offer an innovative way of fundraising.

    Buddy systems

    Buddy systems that match new parents to existing families is great idea. As former expats this is an initiative Clare (ex Brazil) and myself (ex India) would have appreciated. Especially relevant right now, with the current challenges of social distancing at school this term. If you are interested in learning more, do post any questions on Ambassador Circle or contact us We know a few ‘buddy’ experts are out there.

    Related to the subject of helping parents buddy up, we are trialling classbudi a new video chatroom feature that encourages new parents to meet face to face albeit via video. If you want to get involved in testing our beta version do contact us. 

    IB results

    If your school offers IB this is likely to be a contentious issue this week. According to International Baccalaureate, grades are on average the highest ever in the last four years. Many pupils and parents however, are expressing disappointment and confusion regarding their IB results. Families are very anxious about whether universities will honour provisional places.

    Leading Headteachers are taking to social media to question the transparency in which grades were calculated. Check out for the latest articles on IB to share with your parents. TES is updating the latest IB news regularly. Lots of pupils and parents are also resorting to the IB organisation’s facebook page to make their views known. 

    Click on the link for further school community trends.

  • 30th June What’s trending: second hand school uniforms

    As the end of term approaches we are seeing a surge in second hand school uniform sales on Classlist. This may be surprising given social distancing and schools partly reopen. Or perhaps it isn’t, in school communities with amazing parent volunteers. These super heroes who spend their own time sorting, pricing uniforms and manning second hand stores are adapting well. By reinventing the second hand uniform sale to cope with the new normal.

    Second hand school uniform shop appointments

    A second hand uniform ‘pop up’ shop in the school grounds is a summer term tradition. An opportunity to clear out lost property cupboards. A chance for existing parents to recoup some of their outlays on expensive uniforms. For new families to save money. Schools can also make a little money on the transaction.

    To comply with social distancing, schools are asking parents not to congregate on school premises. Instead, sign up to appointed time slots. Parent volunteers are taking advantage of free tools to manage their shop’s appointments. Like Calendly, Classlist or even a Google Spreadsheet.

    Classlist’s sign up tool is ideal for scheduling uniform shop appointments

    Online marketplace exchange

    With Covid19 impacting much of the economy, families are looking for value for money. And this applies to school uniforms. New uniforms are pricey and parents are looking to claw back some of this investment. With only a few year groups returning to school an online marketplace offers an easy way to display items and sell items to all of your school parents. Classlist’s marketplace is their online shop for many PTAs. Items are photographed and posted each week. Parents are posting directly too, displaying multiple images at a time. Parents use the Classlist map to locate purchase pickups.

    For parents wishing to buy, there is a surplus of stock available for years 7 and 8. Sadly for those parents selling, many teenagers experiencing dramatic growth spurts, have grown out of summer kit not even worn this term. There is some great quality clothing to be found.

    Parents aren’t just looking for clothes bargains. They are buying second hand musical instruments and sporting equipment. Again for those poor parents selling. I include myself in this category, trying not think too much about all the activities our children have missed out on this term. Cricket or tennis anyone?

    Trade with other parents directly using Classlist’s marketplace

    Minimising transmission

    Less schools are running pop up uniform shops or stalls. The few that are offering this service are taking it seriously. Minimising potential virus transmissions with the following actions:

    • Suggesting to parents to wash items in an antibacterial detergent pre-sale;
    • Sorting out donations with gloves on;
    • Spraying items with antibacterial solution;
    • Packaging clothes and shoes in clear compostable bags;
    • Holding sales on hot sunny days outside;
    • Asking shop visitors to wear masks and bring their own carry bags.
    • Making contactless payments possible. Using student codes to charge against school bills or iZettle card readers.

    Contact us if you would like to learn more about Classlist’s sign up tool or marketplace. Book your demo with us today.

    For more school community trends click here.

  • 22nd June What’s Trending: Zoom Explosion in Schools
    Zoom Explosion

    Video demand exploding

    We’ve seen a Zoom explosion in schools. Measured by the number of mentions and links shared by teachers and parents. Indeed, on Classlist hundreds of school communities are using Zoom for academic and social reasons. So much so, we carried out an analysis of this new way of connecting. At the beginning of the year we tracked about a dozen mentions. Zoom event links on Classlist are now reaching the thousands.

    A few weeks ago we responded to the surge in demand for video more generally, by making it easier to share from youtube and other video platforms.

    The demand for video for socialising and even having a live playdate is something we couldn’t have foreseen a few months ago.

    Video socialising

    For all the schools that have embraced Zoom there are equal numbers who have banned its use. Largely around security concerns. Although the Zoom team has fixed many of the early security concerns raised by schools, it still allows conversations to be digitised and shared with third parties. We believe families want their video experience to be more like real life. That includes the ephemeral nature of a face to face conversation – shared in the moment only.

    Virtual School Gate

    For schools interested in helping their families make new friends (especially Reception and Year 7s) we have developed our own video chat that mirrors those conversations around the school gate. Parents enter rooms for small scale group chats of up to four participants. As in real life they can move and swap around to different rooms.

    Post chat, parents receive a summary of who they have met for future follow ups. Initial chats that lead to further conversations is as we know fosters friendships. We’re aiming to replicate this as much as we can within the constraints of social distancing.

    All part of our mission to ensure that no families are left out.

    For more information about our new video chat feature Classbudi

  • 16 June What’s Trending: Tips for Recruiting Class Reps
    Recruiting class reps

    Recruiting Class Reps is one of the more thankless tasks for PTAs and schools.

    Where some PTA members despair that other parents avoid them in the playground. Just in case they get signed up to volunteer for something. Unsurprisingly, during lockdown and limited school gate mingling, finding those potential candidates can be harder than ever.

    Although there are schools at the other end of the spectrum. Being a Class Rep is so popular that the PTA holds a lottery to allocate the role!

    Here are three tips that will have parents queuing up to get involved.

    Provide a clear ask

    Class Reps are parents who liaise between their child’s class and the school PTA. They organise social events for the parents and carers of children in the class; keep parents informed about fundraising events and ask for volunteers to help with those events.

    Class Reps are important community builders. Playing a key role of ensuring that no pupil or family is left out. As a rule of thumb Class Reps should organise at least one day and one evening gathering each term. This can be as little as turning up at a local cafe or pub. To more ambitious end of term picnics and Christmas parties.

    Classlist’s event tool makes arranging an event, sending invitations and collecting money from parents take as little as 15 minutes. A lot of kudos for minimal effort.

    Making parents laugh when recruiting can make the job more appealing. Here is a link asking parents to find their class rep super power in a humorous way.

    Encourage job sharing

    One of the key benefits of becoming a Class Rep is getting to know all the families in the class. Helping their child gain a stronger network of friends.

    When recruiting class reps suggest sharing the role with another parent. It’s an easy way of making the job seem less onerous and more fun. Don’t assume the Class Rep role is the domain of mums only. Pro-actively seek out and ask Dads to volunteer. With the new normal of remote working this opens up the role to a much wider pool of candidates. Working parents will be looking to forge links with their school community tribe. Possibly as hanging out with work colleagues in person in the future will be less frequent.

    Reward actions above words

    Strong school communities are transparent about the school’s mission and values. They encourage parents to be there for each other. Strong communities recognise that some members of the community have different responsibilities. And offer them a path in which to grow and join an ‘inner ring’ within the community. This is not about leaving anyone in the community out. It is about acknowledging individual contributions with appropriate rewards. With Classlist community schools it is possible to monitor those parents that respond to parent questions or arrange informal events. Note these are not necessarily the parents with high profiles and are visibly hovering around the Head’s door. Rewards can be in the form of higher status. Giving them authority to invite new members to join the community or to approve new parent members. Such as hosting a ticketed event.

    Read our article ‘What it’s like being a dad class rep‘ on our blog.

    If you aren’t receiving your school’s insight reports contact us on We can add this feature to your membership.

    For more school community trends click on the link here.

  • 8 June What’s Trending: Teacher Gifts Including Survival Kits
    Teachers Gifts

    Teacher Gifts

    With so few weeks left to the end of the school year many school communities are collaborating on teachers gifts. We highlighted during teacher appreciation week that many schools celebrated this with creative contributions from pupils.

    More recently we are hearing about fantastic ‘teacher survival kits’ being assembled. Comprising cakes made by parent (professional) bakers, coffee, tea, wine and flower growing packs. Distributed in a specially printed canvas tote bag.

    Collecting money is always challenging and especially right now. Well-organised reps are already using Classlist to help them organise this by using Classlist’s ticketing system for parents to transfer funds to the Class Rep. Set up a ticketed event called Teacher Gift and suggest donation amounts. Receiving the money upfront will ensure you aren’t out of pocket.

    See some suggestions from teachers below, what is good in their books and what to avoid.

    Good gifts

    • Club together to buy some vouchers from the class. Might sound unimaginative but teachers love these as they can spend as they like. John Lewis, Amazon, David Jones and Marks & Spencer are all safe bets – they can use them to fund some extra goodies for their family or just treat themselves. This year the recently launched Disney+ channel, Audible 3 month membership and Netflix vouchers are also going down a treat.
    • Scented candles – you can never really have too many of these and they are expensive to buy for yourself.
    • Treat consumables – a hamper from the whole form that the teacher can share with their own family make popular gifts.
    • Wine – a steady favourite which won’t go off.
    • Disney+ vouchers – again a whole class present but these are very popular too as they can be used right away.
    • Home made cards with genuine messages from your child.

    Gifts to avoid

    • Home made biscuits or chocolates. Be honest, now, would you really want to receive these? Unless from a professional baker.
    • Toiletries. Many consider this to be too personal and some may have skin allergies
    • Stationery – or any thing to do with being a teacher. You wouldn’t give your mum Hoover bags, would you
    • Any individual present that’s very expensive. Embarrassing for the teacher – and if it’s very valuable might even get them into hot water with the taxman as taxable benefit

    Above all – just use your common sense and remember the card from your child is the most important kind teacher gift.

    See what else is trending on Classlist here.

  • 2 June: What’s trending : Hybrid education
    Hybrid Education

    With schools reopening Headteachers are juggling remote and in-class learning. Creating a hybrid education solution to meet the needs of an ever changing landscape.

    What a tumultuous time for anyone involved in education right now. The 1st June marked the reopening of some UK schools for selected year groups. For school staff the half term was spent completing risk assessments, preparing class rooms and communal areas for social distancing. UK staff grateful for the insights gained from their overseas peers that reopened a few weeks back.

    In the UK there are 700,000 students who haven’t had any kind of lesson since late March. The majority however have had access to some kind of remote learning. Here at Classlist we are seeing some fantastic examples of parents filling the gap by pooling resources and sharing their experiences of the multitude of online products available for free during lockdown.

    Hybrid education solution

    No matter the geography, no schools are operating with full attendance. Hence the term hybrid education is emerging. Both online and offline lessons are being offered to ensure that children aren’t missing out.

    In the case of private schools, particularly those that have foreign pupils this is becoming a unique selling point a differentiator. In a market where private school pupil intakes are shrinking.

    Both public and private schools are trying to work out how to divide their resources across remote, online, offline and in-class learning. Last week schools were surveying parents to work out how many children were likely to attend to help with teacher resourcing levels.

    Now that many schools are continuing with ‘remote learning (note distinction from online) at the same time, consulting with parents on their experience so far has been essential for understanding what pupils and parents value. For instance, the extent of live vs recorded learning. Online tools vs printable documents. The quality and regularity of feedback to pupils and parents.

    Growth mindset

    Leading schools are finding their parent community is a highly cost effective way of working out how to improve their beta ‘remote schooling product’. Even those schools that had invested in online learning prior to lockdown, their solutions weren’t put to the test of scaling across all students and subjects.

    All agree that schools have put together prototype or ‘beta’ type solutions in rapid time. Setting a positive growth mindset example to their pupils: rolling out a new kind of education by focus, hard work and learning by doing. Like all good product development version 1:0 is what they call minimum viable. After half term school leaders are listening and making further iterations (version 1.5) following consultation with both pupils and parents.

    Consulting parents not only provides just feedback. Involving them in your hybrid education solution converts your parent base from consumers into collaborators. From grumblers to contributors.

    Two practical ways of collaborating:

    The two most common ways we are seeing here at Classlist, that school communities collaborating are by surveying and sharing. Here are some popular tools being used by staff and PTAs.

    Wiki tools: For pooling resources. This can be a section on your school website, shared on Classlist with links to other free repository tools. Our favourites are:

    • Nuclino Cool interface. Need to check your situation and whether your needs would kick in to the premium version.
    • Google drive Not exactly a wiki but a useful collaboration tool
    • Dropbox Similar to Google
    • Docuwiki Old fashioned interface but it works. Opensource so it’s free without limitations

    Survey tools: Many schools are issuing surveys to learn how they can improve their initial offer and capture any good ideas. Particularly from the many families that may be experiencing remote learning from more than one school. An important question “Any ideas that work elsewhere?” is a great way to learn from other schools. Make sure you share the results. Including those ideas that are especially popular and that you can make a quick win by implementing.

    Our favourite survey tools:

    For further examples of what Classlist members are talking about go to What’s Trending in School Communities.

What’s trending Week 4 May 2020

Video recording
Headteachers and staff are learning fast how effective video can help homeschooling and community building.

Video is the new normal

Video for school communities has become the new normal. Both recordings from Headteachers and class teachers comprising daily updates and lessons. Plus live video meetups for PTA planning or class virtual coffees. Even after schools re-open we are confident this new habit is here to stay. Video offers both convenience and potentially inclusiveness. More effective in reaching those harder to reach parents (all you need is a smartphone). More efficient than the informality of the school gate.

In light of this, here at Classlist we have made it much easier to share videos from youtube and links from other sources to your parent community. Just look out for the Classlist icon and select the class you wish to share with.

Virtual PTA Time

PTAs are adapting with many arranging virtual PTA meetings this week. A key challenge for many committees is recruiting new members to join or shadow existing committee roles. Now more than ever – key criteria for recruiting will be digital communication and marketing skills. A good way of identifying this is by reviewing those parents that are responding to posts from others on Classlist or other social media. Those parents who are volunteering to help out. Who are assiduous at reading all the comms the school sends out and helping the rest of us to remember what we need to complete, fill out and generally overcome school administration mental overload.

Those job descriptions you may have used before for your committee need to be updated to reflect this new skills gap.

What’s trending Week 27 April 2020

Local business
Parents are supporting fellow parent businesses in their school community

Local businesses needing help

A key trend spotted this week – are parents coming together to support their local business often run by a parent in their school community. To help support these efforts we’ve added further fields to the parent profile page where parents can add their business website, social media pages. There is also an about field where you can describe anything – including your business or services. According to our observations – if parents know about you and your business the community will do what it can to step in and help.

Profile page on Classlist

Parents can now set up a promotional campaign directly on the website If you give us the heads up about these businesses we will give 25% to back to your school.

Online fatigue

A big trend that isn’t happening compared with this time last year are face to face events. Welcome picnics for new families, leavers parties and summer fairs. If your school needs some help supporting newcomers here is our recent blog. Feel free to pass to your headteacher. In the meantime join our Ambassador Circle and get more ideas from other Ambassadors who are coming up with innovative ways of integrating new parents.

Sadly, the frustrations around homeschooling is dominating conversations instead of discussions about fun events! The statement below pretty much sums up.


What’s trending Week 20 April 2020

Virtual quiz nights are taking off across the country

Virtual Quiz Nights

Some schools are returning this week to a new kind of schooling: reaching out to pupils using a whole host of platforms from Zoom, Microsoft Teams, Google Hangouts – the list is long. Maintaining engagement is a challenge and parents are juggling with extracting their children from more tempting digital distractions.

Counterbalancing the downside of this, is the upsurge in virtual quizzes occurring in school communities along with the rest of the nation. Our Classlist school ambassadors are expert quizmasters, regularly running successful school wide events each year, raising money for their schools and local charities. Drawing on this expertise and knowledge we have written a guide how to run a virtual quiz night for your school community.

What’s trending Week 13 April 2020

Plenty of Easter Creativity

Pupils helping out the NHS

After the incredible 750,000 volunteers who signed up to help the NHS it is not surprising that many of us are still waiting to be assigned a task. In the meantime lots of school communities are getting stuck in: either running virtual fundraising events, collecting food and household item donations or creating PPE gear. Asking children to do errands at home and donate their earnings to the NHS is certainly going down well with parents.

Leavers Hoodies and Year Books

It will certainly be a different right of passage for this year’s cohort of leavers. No exams for the more senior years. Possibly no final discos or leavers balls. Although we are crossing fingers that they might still happen…. Plenty of reminders about last call for Leavers Hoodies orders. Plus contributions to year books.

A final gathering even if virtual can alleviate some of the stress during this time of transition. If you would like to learn more about how to host a final “Leavers Wave Rave” click here to book your place.

Happy Easter!

Plenty of Easter craft sessions ranging from sharing Easter themed photos, decorate an egg competitions to Easter bonnets.

What’s trending Week 30th March 2020

home learning google search trends
Google search trends


Last week we detected online learning as trending but home learning and homeschooling are becoming the phrases of the moment: Google search queries of the terms have basically gone vertical (see chart above). Likewise, on Classlist headteachers and staff are using announcements to distribute course work: adding in youtube links to daily videos and links to zoom class gatherings.

If you are looking to help your headteacher in reaching out to parents we suggest that you use the Classlist community events feature and add your links into the event description. This way parents will get prompted about the live event and be able to access the link to join more easily.

virtual coffee
Adding a zoom link into the Classlist events tool

Online safety

Social media channels are battling to prevent the monetisation of the word coronavirus. Amazon, Google are no longer allowing bidders to bid on coronavirus as a keyword in search. This is to prevent the spread of misinformation.

Schools are informing parents to watch out for scams relating to free school meals and not to share any banking information with anyone.

Schools are readily adopting enterprise video conferencing and document storage software such as Teams, Zoom and Dropbox. But Heads are recommending guidelines should be issued prior to usage as there have been cases of children behaving not so well towards each other. Hosts can record events and transcribe conversations. So participants are placing a great deal of trust in them.

Here are some further helpful hints on how to protect your privacy on Zoom.

More informal video software such as Houseparty has seen a surge in downloads. Whilst it’s easy to sign up to and use there are some security issues and it isn’t ideal for the under 16’s according to National Online Safety They have issued guidelines “What parents need to know about Houseparty” In addition to the concerns highlighted by National Online Safety, we would like to make parents aware that Houseparty holds all your child’s data in the USA and is not subject to European data protection and privacy requirements.

Virtual childcare

Working parents have set up a virtual childcare system, where one of the group tends to the others’ children online while the rest get on with their work. We look forward to hearing more how this is working!

Online programmes that are giving parents a brief respite include Joe Wicks 9:00am PE Fitness, David Wallam 11:00 story time, and 3pm 15 minute kids exercise class. Lots of teachers are setting gardening and outside play projects to help children get away from screens.

In the case of teenagers, getting them out of bed seems to be main challenge……

Contact us if you would like to receive your school community’s insight report. He is a link that explains the key metrics tracked for achieving a thriving school community.

What’s trending Week 23 March 2020

Top trends this week: online learning, volunteering and virtual fitness.

Online learning

This week’s headline trend is all about online learning. Teachers are coming onboard Classlist to distribute homework and interesting materials to keep them engaged in the subject to hand. A whole range of tools are being used: Google classroom and links to youtube videos. Teachers are becoming very adapt at recording their classes. For the younger years, reading stories to their class. The older kids, teachers are setting fun quizzes.

Teacher recording a class

Volunteering for the NHS

Volunteering discussions are still super active. Perhaps not a surprise that over half a million people volunteered to help the NHS this week.

NHS Doctor request for volunteers

Virtual fitness

Parents are also discussing online fitness for their kids. Joe Wick’s free morning workout is proving to be very popular with our members. Dogs are also getting more exercise, a more popular chore than clearing the dishwasher.

We are delighted to announce one of our business sponsors is now offering a FREE 15 minute session for kids starting at 3pm, if you have managed to stick to some kind of school timetable for the day. Go to to take advantage of these fun sessions.

What’s trending Week 16 March 2020

Here we will share with you some of the wonderful ways that Classlist Ambassadors are helping their school communities. Here are the top three trends for this week:

Grandparent talking to another grandparent from their grandchildren's school.
Grandparent talking to another grandparent from their grandchildren’s school.

Looking after grandparents

Years ago we built in grandparent membership for the obvious reason that many grandparents are involved in regularly caring for their grandchildren, especially school pickups and drop offs.

Another trend we observed, was that a sizeable number of our members were the ‘sandwich generation’, responsible for looking after younger children and their parents at the same time. We saw grandparent coffee mornings being set up to enable grandparents to meet each other and make friends around their common interest – their grandchildren.

Face to face meet ups will be a challenge for this group in the next few months. Classlist is helping however to identify those grandparents living locally by encouraging them to share their location when they join Classlist. The landline is a lifeline for this generation. The Classlist contact list that displays phone numbers offers familiar ground. We’re taking this a step further with a gentle nudge to [encourage grandparents to call each other during this time of prolonged isolation].

Here is a video link showing [how to add grandparents to their school community on Classlist]

COVID-19 Q&A Groups

An opportunity for communities to ask questions of its leaders is good practice, essential when the landscape is changing so rapidly. Setting up a group on Classlist in which parents can post questions for school leadership to answer is an effective way of curbing the rumour mill propagating untruths on unreliable WhatsApp groups.

A group that is accessible to the school community but not linked up with other social media is an effective way of addressing parent concerns.

Arranging volunteers

Signing up volunteers is an essential role parent associations carry out. The peak season for needing helpers is usually at Christmas at the fete or in the summer term for the Christmas fair. These organisational skills are now being put to use to help support those families in the school that are already self isolating. We are seeing parent associations suggesting to those families in isolation to create on classlist events a ‘wish list’.Here is a list of the kind of things featuring:

  • Virtual playdates
  • Virtual happy hours
  • Virtual homework sessions for specific subjects
  • Dog walking rotas
  • Offers to take pictures or capture videos of school events that are still continuing. Music concerts for example.

Here is a link to [some kind of resource or video to help set up help]

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